HAPPY PEOPLE WEAR HAPPY SOCKS!

AUSTRIA’S “HAPPY SOCKS” POP-UP-STORE TO RE-OPEN TODAAAAYAAA!

One of my friends from back home sent me a photo via What’s App the other day. It showed a group of young guys playing Ping-Pong at a bar in Sweden?? I didn’t know any of them and was wondering if the pic was probably meant for someone else. I replied with a few question marks ??? and another friend of ours who also received the picture asked her if she was drunk, sending us pictures with random people in it? But no, she wasn’t; and no, it was no random people! One of the guys on the picture turned out to be the founder of the Swedish company HAPPY SOCKS and she had seen him during her holidays in Stockholm. I couldn’t believe my eyes: HAPPY SOCKS, one of my MOST FAVORITE brands!! I told some people here in Montréal about it but they all just looked at me as if I was going crazy about something that wasn’t actually that cool – “a company selling funky socks, eeeerm, nice, yes!” —– until they had a look at their web-site …

IMG_7687 IMG_7696 IMG_7682 IMG_7684 The history of the Swedish brand HAPPY SOCKS started in spring 2008, when two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. Today this concept is brought to life and perfection by the HAPPY SOCKS collective of creators, and their items are sold in more than 70 countries on every continent.

HAPPY SOCKS features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns. As the founders state on their web-site: “There’s a pair of high-quality socks and underwear for every occasion, mindset and style.” And this is absolutely true!! You’re in search of unique socks, stockings, tights and underwear for everyday life, for men, women and/or kids and quality is as important to you as style? Then choose among the many colors and designs HAPPY SOCKS offers. Classic patterns like Paisley, Big Dots and Stripes as well as trendy Flash style socks. HAPPY SOCKS also offers so-called Special Special Collections each season of the year, which is a serie of very exclusive and extraordinary designs that bear their very own label.

image-9 Furthermore, HAPPY SOCKS works together with various artists to create Limited Editions – one of their current ones being SNOOP DOGG – The Art of Inspiration-Collection, which was co-designed by the famous US-rapper.

Where to shop HAPPY SOCKS?

For all my HAPPY SOCKS fans from back home in Vienna I have special news: They’re about to re-open their pop-up-store TODAAAAYAAAA on November 3rd. So get ready to pimp your style with some funky socks and other items, such as my veeeery belooooved colorfully-dotted laptop-case with my matching tights which I got last winter.

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Besides their pop-up-stores, the brand also runs several concept stores around the world (unfortunately none of them in Austria or Canada, but it’s still worth looking into their list since the stores are pretty impressive once you get a chance to go to one 😉 Also always watch out for their official retailers around the world. Depending on their offer you might not only find HAPPY SOCKS underwear and/or socks and tights there but some of them also sell HAPPY SOCKS accessories like iphone-covers, pocket squares, leather-wallets and more … more shoes!!! Yeees, shoes!!! When going to Paris last year, for example, I found my most favorite pair of shoes at Collette – HAPPY SOCKS shoes that came with matching HAPPY SOCKS socks … loveloveloooove them!

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And last, but not least – simply go to their web-site — it’s gorgeeeeous! Browse yourself through their colorful offer, their limited editions, and get inspired by their seasonal look-book. I just adoooreadoooreadooore HAPPY SOCKS for their bold ideas, colorful items, funky ideas and their hilarious advertisement campaigns that make so much more out of socks than simply a standard everyday item. The Swedish brand proves that socks and underwear do not necessarily always have to be black or white. Their vision of spreading happiness by turning an everyday essential into a colorful design piece perfectly works. It is a lot of fun shopping their items, combining them with outfits and making them a fashion accessory. And the best of all: their items are of truly outrageous quality – no fading colors, very comfy and high quality material – true artwork and craftsmanship. Pimp your outfit with funky socks and join the huuuge HAPPY SOCKS-family by finding your HAPPY PAIR OF SOCKS — because HAPPY PEOPLE wear HAPPY SOCKS!

Love,

Yours Kats

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